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Established in 1985, Etude House is one of the best-selling beauty brands under AmorePacific Corporation in Korea. From the vast selection of skincare, makeup, fragrance, body, hair, to nail products, Etude house is recognized by many young women as a brand that offers fun, playful, and quality products at friendly and affordable prices. Its signature pink princess-themed packaging rekindles many childhood memories of romantic fairy tales, letting us live our own magical stories through their playful and glamourous beauty concepts All of us are born a princess - Let your pink out!

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